SEO: Elevate Your Webflow Website's Performance with Polyflow

SEO: Elevate Your Webflow Website's Performance with Polyflow

In this post, we will discuss some of the key benefits of using Polyflow for translating your Webflow website, including improved user experience, better search engine rankings, and increased conversions. 

One of the main benefits of using Polyflow for translating your Webflow website is that it can improve the user experience for visitors who speak languages other than the default language of your website. By providing translations of your website's content, you can make it easier for these visitors to understand and navigate your site, which can lead to increased engagement and conversions. 

We hope that by the end of this post, you will have a better understanding of the value that Polyflow can bring to your multilingual Webflow website.

Let’s see a few important SEO improvements provided by Polyflow:

URL structure

Languages in subdirectories

Polyflow allows you to modify URLs at your convenience, so you can apply an SEO strategy that includes a precise URL architecture. 

In multi-language sites, it is preferable to have the language in a subdirectory (e.g. mydomain.com/es, mydomain.com/fr) so that all languages belong to the same website and we do not need a separate website for each language hosting each version in a subdomain (e.g. es.mydomain.com, fr.mydomain.com).

Custom URLs

Being able to modify URLs is especially useful in dynamic content (CMS) since Webflow does not allow users to modify a specific part of the path.

With Polyflow you will be able to modify all URL paths starting from the language subdirectory (for example mydomain.com/en/xxxxxxxx) being fully configurable. For example, you may need to add categories to your blog posts and each of these categories will be a subdirectory in the URL (for example mydomain.com/en/jewelry/jewelry/bracelets/jewelry).

It will also be useful in migrations of a website that already has an SEO positioned to Webflow, since we can apply the same URLs that the project had without resorting to redirections.

Here you can see how to modify the URL of the template of a collection:

https://guides.polyflow.co/cms-content/how-to-modify-the-url-of-your-webflow-collection-items

Display content suitable for the target audience

The internationalization of a website is not only about translating it into another language. It is also important to ensure that the content is tailored to the target audience according to their locale and language. If the website's content is simply translated without considering the audience, it may become irrelevant to users in other countries. Therefore, a successful strategy for reaching different audiences may involve showing tailored content to each audience.

Show/hide content by language

Polyflow allows you to make this distinction by language. Use the "polyflow-only" attribute followed by the language to display certain content only in that language.

Here you have all the information: https://guides.polyflow.co/language-custom-content/how-to-show-different-contents-depending-on-the-language-version

Content differentiated by location (coming soon)

The tech team is currently working on including the ability to differentiate the content by user location in our product. If you need this functionality now, our technical team can help you by implementing it on an ad-hoc basis in your project until we release this functionality in the product.

No content duplication in the DOM

Since pages translated with Polyflow are created and served from the server, the DOM will not contain duplicate elements, which can harm your search engine optimization (SEO). For example, using the "polyflow-only" attribute (which allows you to display certain content only in one language) does not result in hidden elements in the other language versions, but rather prevents them from being created in the DOM.

Alt text in images

It is important that images have alternative text (alt text), and that this can be translated for multi-language websites. With Polyflow, you can add alt text to each image in its corresponding language, and even use different images for each language version.

SEO titles and meta descriptions

Another important aspect is that all pages have an SEO-friendly title and description, as optimizing them can significantly improve the organic visibility of your website. With Polyflow, you can translate and optimize these fields for each page in each language version, which can have a positive impact on your organic traffic.

Redirects

Redirection by browser language

Polyflow will automatically redirect users to the preferred language version of their browser, allowing your audience to land on the appropriate language version without having to manually change it while browsing.

Custom redirects (coming soon)

We are currently working on adding a module for setting custom redirects within Polyflow. If you need to create redirects on your website, our technical team will be able to help you do so for free until we release this new functionality.

Hreflang tags

"The hreflang tag is an element used to indicate that a page should be displayed to users of a specific country or language and its relationship to alternative languages. It is essential when creating specific content for a local audience.

Polyflow automatically generates hreflang tags with the corresponding country code and URL, so you don't have to worry about anything.

In Polyflow, you also have the option to select which version you want to be displayed by default in case a user's browser is configured in a language that your website is not translated into. By marking it as the default version, it will be the one displayed to the user

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Sitemap

Polyflow automatically generates the sitemap for each language of your website. This is important because sitemaps provide relevant information about the pages and other files on your site, as well as the connections between them. Search engines, such as Google, read these files to crawl sites more efficiently, so it is something that affects your ranking.

Canonicals

The canonical tag can make a difference in the volume of traffic coming to your site through organic search. This tag has a simple purpose: to indicate which page is the main page for search engines. The feature is useful when the pages of your website are slightly different from each other.

At Webflow, we can implement a global canonical to improve the SEO of the site, and Polyflow will respect this configuration

Indexing

Robots.txt (coming soon)

The robots.txt is an important part of SEO since it’s in charge of opening or closing the doors to the robots of the different search engines and directing them to the pages that should be indexed and "blocking" their access to those that should not.

In Polyflow we are working to include a module in the product through which it is possible to modify the robots.txt file of your project.

In case you need a page of your project not to be indexed, you will be able to include the tag *<meta name="robots" content="noindex">* from Webflow, in the Custom Code field to include code in the head tag of your page:

Performance

JS and CSS Minimization

Scripts and stylesheets are automatically minimized with Polyflow to improve the performance of your website.

Overall, Polyflow is a valuable tool for Webflow users looking to improve the performance of their website and drive more traffic through search engine optimization. Give it a try and see the difference it can make for your website's performance and search engine rankings

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