How to build compliant and multilingual Webflow websites in Europe
The main challenges of building a website in Europe can vary depending on the specific goals and target audience of the website. Some potential challenges could include ensuring compliance with relevant European regulations and laws, such as the General Data Protection Regulation (GDPR), which sets strict standards for the collection and use of personal data.
Additionally, designing and building a website that is accessible to users with different languages and cultural backgrounds can be challenging, as can optimizing the website for different devices and browser types. Finally, developing a successful online presence in Europe often requires careful planning and research to understand the needs and preferences of the target audience, as well as a well-designed and user-friendly website that effectively presents the website's content and services.
Here are the main points for creating a Webflow website that complies with European legislation and allows you to reach more markets:
1. GDPR: What are the main areas that you need to take into consideration?
The GDPR (General Data Protection Regulation) is a European privacy law that protects the rights of individuals with respect to the processing of personal data. It establishes uniform rules to protect and empower all EU citizens’ data privacy rights. the law extends the EU’s data protection laws to all foreign companies processing the personal data of people in the EU.
This means that the GDPR will affect your business even if you don’t have any physical presence in the EU. If your website collects and processes the personal data of EU visitors, then you should go through a GDPR checklist:
- Audit the personal data the website will collect and hold.
- Secure your website to prevent personal data from unauthorized access, breach, or theft.
- Update website policies with necessary information about how the site deals with personal data
- Get explicit consent for collecting personal data via emails, forms, or cookies.
- Allow easy opt-outs for users to opt-out of data collection.
- Add a cookie banner to get explicit consent for cookies and allow users to manage cookie preferences based on cookie categories.
- Review and ensure third-party services and vendors you use are GDPR compliant.
- International data transfer must be done after appropriate security and policy assessments.
- Facilitate methods for users to request access, modify or delete their data.
- Prepare an action plan for handling data breaches.
TIP: Use Cookiebot consent management platform (CMP) https://www.cookiebot.com/es/. It provides fully automatic core functions that are easy to implement: cookie consent, cookie monitoring, and cookie control.
Webflow is GDPR compliant despite not being EU hosted, as we have signed the contractual clause issued by the European Commission which states data can be transferred outside of the EU if the necessary precautions are taken
Disclaimer: This GDPR checklist is intended as a general guide only. It should not be construed as legal advice, and readers should consult a lawyer in their jurisdiction with any specific legal questions they may have.
2. Targeting your audience in new markets in Europe.
The European Union (EU) is an economic and political union of 27 countries. It operates an internal (or single) market that allows the free movement of goods, capital, services, and people between member states.
However, each country has its own language, culture, regulations, etc. This makes international marketing strategies around Europe more complex than in the USA where there are common legislations and a common language across the whole country.
Here are the main areas that marketing, design, and content teams need to work on when launching in Europe:
- Understand the needs and preferences of the target audience
- Build a multilingual strategy with help of local experts
- Adapt marketing and services to local markets
- Develop an international SEO strategy
You can read our GDPR Compliance Check-list for your Webflow site.