Maybe you are thinking...
Is the correct moment to expand my brand into multiple languages?
We hope to help you with this post.
In this article, we will give you 3 reasons to localize your content and scale your business internationally.
1. Reach new markets
As you may know, not all people in the world speak English. If you are selling in just 1 language, you could be losing a huge opportunity to reach new markets and new customers.
Maybe your competitors are already working on it, maybe not. But just in case, think about it.
2. Boost conversion
According to Kwintessential, 45% of consumers prefer to buy in their native language.
Our brain is lazy, even for bilingual people, reading content in a different language rather than their mother tongue could decrease conversions. That's why big brands always have their website ready for people around the world.
3. International SEO
International SEO ensures that search engines can easily identify which countries your company wants to target.
Having a multilingual site will open a huge SEO opportunity to reach local markets and divide traffic by sub-directory.